NYC @ REPRISE Digital- Manager, Paid Social

Position Summary

The Manager, Paid Social will assist with developing, optimizing, maintaining, and communicating a digital strategy for our clients and buying media across paid social media platforms.

 

Essential Functions

Responsibilities will be across social media platforms such as YouTube, Facebook, Instagram, Pinterest, Twitter, LinkedIn, Snapchat, Tumblr (and other emerging platforms) including:

  • Management & Client Engagement

    • Managing Paid Social Specialists on the team and being responsible for overseeing their career development

    • Cross-Brand oversight of all Paid Social campaigns, including coordination of planning, activation and reporting

    • Supporting the team Director with ongoing client and team management

    • Professional communication with clients, vendors, and partners

  • Campaign Planning

    • Understanding client goals and how to maximize those measures of success through tactical strategies and technologies

    • Creation and delivery of effective media plan details for integrated paid social and native advertising campaign efforts – in context to wider media efforts

  • Activation

    • Developing, optimizing, and maintaining paid social and native advertising campaigns for clients, including coordination of assets between creative agencies and client teams and budget management

    • Brainstorming/researching targeting and copy ideas for specific campaigns, including new betas and opportunities with our partners

    • Developing, executing and testing across campaign variables that create client-specific insight and feed future successions of testing

    • Strong familiarity with 3rd-party tracking vendors and integrating with social platforms

    • Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis

    • Analyzing and reporting data on a daily / weekly / bi-weekly / monthly & ad-hoc basis

    • Develop, document, and implement Paid Social media best practices within client accounts

    • Keeping abreast of industry news and developing POVs to communicate relevant updates to client

Qualifications

Education:

  • Bachelor's Degree required

Work Experience:

  • Minimum 4-6 years of marketing experience

  • 2+ years of Paid Social experience

  • Experience in web analytics, ad tracking, and other biddable media (e.g., Paid Search) highly preferred

Skills:

  • Strong working understanding of the Paid Social and Native Advertising industry and platforms, including major players and supporting technology (social management tools like SocialCode / Brand Networks / Sprinklr / Marin / Kenshoo), Facebook Power Editor, Twitter Ads, etc

  • Demonstrable experience working on enterprise level paid social media accounts with large ($1m+) budgets

  • Proven ability to understand high-level client goals and how they translate into paid media strategy when applied via online technologies

  • Understanding of broader media planning and buying – to ensure integration / coordination with wider media objectives occur

  • Process oriented, with the ability to juggle many tasks at one time. Time management skills are critical

  • Ability to effectively communicate processes and tactics to clients, peers, and junior members of the team

  • Technical background a plus (conversion tagging, FTP, HTML, SQL, etc.)

  • Excellent writing and communication skills

  • Extensive knowledge of Microsoft Excel, and excellent quantitative and qualitative analysis skills

 

About Us

At Reprise, we’re reinventing digital experiences everywhere, every day. With end-to-end capabilities that include search, social media, content creation, product and web development, eRetail and strategy, we cut to the core of what truly drives customers by providing a holistic digital-first approach. Armed with intelligent insights and an audience-first approach, our expert team of specialists deliver integrated initiatives that help the world’s biggest brands connect to the people who drive their business forward - efficiently and effectively. Part of the Mediabrands division of the Interpublic Group (NYSE: IPG), Reprise is headquartered in New York with over 40 offices around the world. To learn more about how we can empower your business, visit reprisedigital.com now.

Adam Posner