NYC @ REPRISE Digital, Sr. Specialist- Paid Social
We are looking for you - dynamic, best-in-class talent - to join the Reprise team as a Senior Specialist, Paid Social. In this role you will develop paid social campaigns while training and managing Specialists to service our top clients and help take Society to the next level. This opportunity will kick-start your career in media and provide a platform to partner with the world’s leading consumer brands.
Develop, optimize, test, and maintain paid social and native advertising campaigns
Understand client goals and how to maximize those measures of success through tactical strategies, technologies, and analyzation of data
Create and deliver effective media plan details for integrated paid social and native advertising campaign efforts – in context to wider media efforts
Set-up promoted paid social posts, including coordination of assets between creative agencies, client teams, and other partners
Brainstorm and research targeting and copy ideas for specific campaigns, including new betas and opportunities with our partners
Manage and train analysts and specialists on the team and oversee their career development
Bachelor’s Degree required
3-4+ years of experience in Paid Social
Agency experience preferred
Experience in web analytics, ad tracking, and other biddable media a plus
Familiarity with 3rd-party tracking vendors and integrating with social platforms
Strong working understanding of the Paid Social and Native Advertising industry and platforms, including major players and supporting technology (social management tools like SocialCode / Brand Networks / Sprinklr / Marin / Kenshoo), Facebook Power Editor, Twitter Ads, etc.
Experience working on enterprise level paid social media accounts with large ($1m+) budgets
Proven ability to understand high-level client goals and how they translate into paid media strategy when applied via online technologies
Understanding of broader media planning and buying – to ensure integration and coordination with wider media objectives occur
Technical background a plus (conversion tagging, FTP, HTML, SQL, etc.) with extensive knowledge of Microsoft Excel
At Reprise, we’re reinventing digital experiences everywhere, every day. With end-to-end capabilities that include search, social media, content creation, product and web development, eRetail and strategy, we cut to the core of what truly drives customers by providing a holistic digital-first approach. Armed with intelligent insights and an audience-first approach, our expert team of specialists deliver integrated initiatives that help the world’s biggest brands connect to the people who drive their business forward - efficiently and effectively. Part of the Mediabrands division of the Interpublic Group (NYSE: IPG), Reprise is headquartered in New York with over 40 offices around the world. To learn more about how we can empower your business, visit reprisedigital.com now.