NYC @ REPRISE Digital, Sr. Specialist- Paid Social

Position Summary 

We are looking for you - dynamic, best-in-class talent - to join the Reprise team as a Senior Specialist, Paid Social.  In this role you will develop paid social campaigns while training and managing Specialists to service our top clients and help take Society to the next level. This opportunity will kick-start your career in media and provide a platform to partner with the world’s leading consumer brands.

 

 

Essential Summary

  • Develop, optimize, test, and maintain paid social and native advertising campaigns

  • Understand client goals and how to maximize those measures of success through tactical strategies, technologies, and analyzation of data

  • Create and deliver effective media plan details for integrated paid social and native advertising campaign efforts – in context to wider media efforts

  • Set-up promoted paid social posts, including coordination of assets between creative agencies, client teams, and other partners

  • Brainstorm and research targeting and copy ideas for specific campaigns, including new betas and opportunities with our partners

  • Manage and train analysts and specialists on the team and oversee their career development

 

 

Qualifications

 

Education:

  • Bachelor’s Degree required

 

Work Experience:

  • 3-4+ years of experience in Paid Social

  • Agency experience preferred

  • Experience in web analytics, ad tracking, and other biddable media a plus

 

Skills:

  • Familiarity with 3rd-party tracking vendors and integrating with social platforms

  • Strong working understanding of the Paid Social and Native Advertising industry and platforms, including major players and supporting technology (social management tools like SocialCode / Brand Networks / Sprinklr / Marin / Kenshoo), Facebook Power Editor, Twitter Ads, etc.

  • Experience working on enterprise level paid social media accounts with large ($1m+) budgets

  • Proven ability to understand high-level client goals and how they translate into paid media strategy when applied via online technologies

  • Understanding of broader media planning and buying – to ensure integration and coordination with wider media objectives occur

  • Technical background a plus (conversion tagging, FTP, HTML, SQL, etc.) with extensive knowledge of Microsoft Excel

 

 

About Us

At Reprise, we’re reinventing digital experiences everywhere, every day. With end-to-end capabilities that include search, social media, content creation, product and web development, eRetail and strategy, we cut to the core of what truly drives customers by providing a holistic digital-first approach. Armed with intelligent insights and an audience-first approach, our expert team of specialists deliver integrated initiatives that help the world’s biggest brands connect to the people who drive their business forward - efficiently and effectively. Part of the Mediabrands division of the Interpublic Group (NYSE: IPG), Reprise is headquartered in New York with over 40 offices around the world. To learn more about how we can empower your business, visit reprisedigital.com now.

Adam Posner