Product Marketing Lead (SF- Hybrid/onsite)

Product Marketing Lead (SF- Hybrid/onsite)

Compensation: $150K- $180K (DOE) + Equity

Hybrid- 3 days a week onsite in their San Fran office

No sponsorships/visa/relo

About this role

The Role We're looking for a world-class Product Marketing Lead to own the narrative, drive go-to-market for new product lines, and help 10x revenue in the next 12 months. This is a rare opportunity to step into a company with deep market pull and shape how our product is positioned, launched, and sold—across digital, field, and enterprise channels.

You'll sit at the center of product, growth, sales, and brand—and help bring clarity and acceleration to our next phase of scale.

What You'll Do

Launch Strategy & Execution

  • Drive GTM strategy for new product rollouts (e.g. AI inventory, mobile back office, e-shelf labels, fintech tools)

  • Create and manage launch calendars, messaging playbooks, internal enablement, and external campaigns

  • Partner with product, sales, and ops to bring offerings to market with precision


Messaging & Positioning

  • Own the product narrative—clarifying value props, differentiators, and market fit across audiences

  • Translate complex technical features into clear, compelling customer stories

  • Develop sales decks, one-pagers, demo scripts, and case studies


Website & Conversion Optimization

  • Lead redesign and optimization of the website, a growth asset, not just a brochure

  • Improve storytelling, user journey, and lead capture with product truth and buyer empathy


Revenue Growth Partner

  • Build scalable frameworks that help the sales and growth teams move faster and close better

  • Measure success in pipeline contribution, velocity, and campaign-driven revenue lift

  • Support pricing strategy, upsell motions, and customer lifecycle marketing


What We're Looking For

  • 5–10 years in product marketing, ideally in B2B SaaS or fintech, with proven GTM ownership

  • Launch athlete: You've led 0→1 or 1→n product launches and know how to rally cross-functional teams

  • Strategic communicator: You can write a killer headline and a 3-tier positioning doc without fluff

  • Growth-minded: You think in funnels, experiments, and CAC:LTV—not just brand equity

  • Scrappy but strategic: You're not above writing a blog post or jumping on a call to learn from a user

  • Experience in vertical SaaS, retail tech, or marketplaces a big plus


Why This Company:

  • Mission-driven team building tech that helps local businesses thrive

  • Backed by top investors and advisors from Stripe, Uber, Palantir, and Toast

  • Real revenue, real growth, and a massive market opportunity

  • A chance to shape not just marketing—but the company's future

5+ years of experience of product marketing, ideally in B2B SaaS or fintech, with proven track record of owning go-to-market strategy. Senior IC level - can operate independently without extensive coaching or management oversight.

TO APPLY: https://www.paraform.com/apply/cmcdjnfd4004ejr0bhi1jpuy1

Adam Posner