Campaign Management Specialist (Influencer Marketing)- Across US- Remote
Campaign Management Specialist (Influencer Marketing)- Across US- Remote
Compensation: $65K-$85K (DOE)
Hiring across the US for various roles/accounts
NO Sponsorship/Visa, Relo
Influential is looking for an experienced Specialist to join our Campaign Management team.
The Specialist will implement the day-to-day creator strategy and campaign execution for
Fortune 500 clients. The ideal candidate will support the campaign management team with the
development and execution of influencer marketing campaigns utilizing our proprietary
technology to connect top brands with our broad network of influencers. With a passion for all
things social, this role is responsible for the complete management of influencers from sourcing
and pitching to clients, to the day-to-day management of creators throughout the execution lifecycle.
In general, on a typical day you will:
● Be accountable for the overall success of Influential's social campaigns
● Build and execute creator strategies specific to campaigns, refine current success
metrics, and introduce new success metrics
● Support training of all aspects of planning and audience reporting, use of research tools,
as well as the development of writing and presentation skills
● Liaise between the campaign management team and other key internal groups on each
account (account management, research/analytics, operations) to ensure client needs
are being met
● Strategically identify talent and influencers for campaigns in a way that maximizes ROI
and hits brand/client KPIs
● Manage the vetting process for talent presented to brands to ensure alignment with
overall brand safety and campaign-specific criteria
● Leverage data and insights to successfully position recommended talent to clients
● Oversee Influencer “casting”, negotiation, contracting and content management
across different brand campaigns.
● Knowledge of offline and online space; strong understanding of the relationship between
brand, media, and consumer
● Well versed in the influencer marketing space or strong interest in the industry
● Working knowledge of online performance tracking and brand measurement tools
● Strong organizational skills with the ability to multitask, detail-oriented with attention to
schedules and timelines, and maintenance of records and materials
● A self-starter who loves collaboration and is open to feedback, comfortable working
independently as well as influencing cross-functional teams.
Being a Specialist requires:
● 3+ years of experience working in a digital, advertising, or influencer marketing
environment
● Experience managing and coordinating projects in a fast-paced environment
● Comfortable working in a startup environment, creating organization and processes
where none may already exist
● Sourcing experience that extends beyond social; you’re comfortable sourcing specialty
talent, including musicians, actors, business/tech, foodies, gamers, chefs, etc
● Strong writing skills with the ability to compose client-facing collateral
● You can navigate the nuances of a diverse portfolio of clients across Automotive,
Beauty, CPG, Fashion, Gaming, Lifestyle, Tech, and TV/film
● Knowledgeable of all major social platforms (Instagram, Facebook, Pinterest, TikTok,
Twitter, YouTube)
● Stay up-to-date on the latest trends and innovations in the social realm
● Established network of managers/agents or Influencer contacts.
● Bachelor’s degree or equivalent experience
Bonus points if:
● Experience with on-site or experiential Influencer events
● Experience managing production elements of an Influencer campaign.
● Experience at a marketing-tech or media start-up
● You’re passionate about social media and/or influencer marketing