Principal Product Marketer (AI): SF- Onsite/Hybrid

Principal Product Marketer (AI) @ Laurel

Location: Onsite San Francisco/Hybrid

Comp Range: $200K- $280K (DOE) + Equity

No Sponsorships/Visa/Relo

MUST HAVE: 7+ years of experience in product marketing at B2B SaaS companies (AI preferred)

About this role

We need a strategic product market leader to own and drive our category creation efforts. You'll collaborate with our Head of Marketing and CEO to define how we position AI Time in the market, craft compelling narratives that differentiate us from legacy timekeeping, and lead our go-to-market strategy as we scale.

This role is perfect for a senior product marketer who thrives on building strategy from the ground up, loves ambiguous fast-paced environments, and wants to own the narrative for a category-defining company.

What You’ll Own

  • Category Strategy & Positioning: Define how we position AI Time, own our value propositions, and create the strategic narrative that transforms complex AI capabilities into clear market differentiation

  • Messaging: Lead messaging strategy and execution across all touchpoints—transform product roadmaps into compelling market stories that ladder up to our broader strategic narratives

  • Product Launch Strategy & Execution: Own end-to-end strategy for taking new features and products to market, from tier 3 to tier 1 releases

  • Sales Enablement: Create high-impact assets and campaigns that accelerate deal velocity, working closely with sales leadership to optimize our go-to-market approach

  • Market Intelligence: Drive competitive analysis and market research to inform positioning decisions and identify strategic opportunities

7+ years of experience in product marketing at B2B SaaS companies

About Laurel

Laurel is the world’s first AI Time platform for professional services firms. The company's AI transforms how organizations track, analyze, describe, and optimize their most valuable resource: time. By automating work time and connecting time data to business outcomes, Laurel enables firms to increase profitability, improve client delivery, and make data-driven strategic decisions. Founded in 2018, Laurel serves many of the world's largest accounting, consulting and law firms.

TO APPLY: Please email your resume to Adam@NHPTalentGroup.com Thanks!

Adam Posner